2. LeBron, Quiet Friday Night. We Just Netflixed ‘27 Dresses’ And Ordered Thai Food. You In?
5. LeBron, No Pressure, But Can You Dog Sit This Weekend?
7. LeBron, We Fell Asleep on the Couch. Did You Decide Anything?
12. LeBron, Wanna Go to Balthazar….With Our Grandparents?
16. Oh LeBron—Sorry, But Can You Take Your Shoes Off? This is One of Those Apartments.

—From “Finding a Slogan That’ll Snag LeBron,” June 10, 2010