“But let’s sex this up with some more numbers. In 2003, 455 films were released. 275 of those were independent, 180 were studio films. Last year 677 films were released. So you’re not imagining things, there are a lot of movies that open every weekend. 549 of those were independent, 128 were studio films. So, a 100% increase in independent films, and a 28% drop in studio films, and yet, ten years ago: Studio market share 69%, last year 76%. You’ve got fewer studio movies now taking up a bigger piece of the pie and you’ve got twice as many independent films scrambling for a smaller piece of the pie. That’s hard. That’s really hard.
When I was coming up, making an independent film and trying to reach an audience I thought was like, trying to hit a thrown baseball. This is like trying to hit a thrown baseball – but with another thrown baseball. That’s why I’m spending so much time talking to you about the business and the money, because this is the force that is pushing cinema out of mainstream movies. I’ve been in meetings where I can feel it slipping away, where I can feel that the ideas I’m tossing out, they’re too scary or too weird, and I can feel the thing. I can tell: It’s not going to happen, I’m not going to be able to convince them to do this the way I think it should be done. I want to jump up on the table and scream, “Do you know how lucky we are to be doing this? Do you understand that the only way to repay that karmic debt is to make something good, is to make something ambitious, something beautiful, something memorable?” But I didn’t do that. I just sat there, and I smiled.
Maybe the ideas I had don’t work, and the only way they’ll find out is that someone’s got to give me half a billion dollars, to see if it’ll work. That seems like a lot of money, but actually in point of fact there are a couple movies coming down the pike that represent, in terms of their budgets and their marketing campaigns, individually, a half a billion dollars. Just one movie. Just give me one of these big movies. No? Kickstarter!
I don’t want to bring this to a conclusion on a down note. A few years back, I got a call from an agent and he said, ‘Will you come see this film? It’s a small, independent film a client made. It’s been making the festival circuit and it’s getting a really good response but no distributor will pick it up, and I really want you to take a look at it and tell me what you think.’ The film was called Memento. So the lights come up and I think, It’s over. It’s over. Nobody will buy this film? This is just insane. The movie business is over. It was really upsetting. Well fortunately, the people who financed the movie loved the movie so much that they formed their own distribution company and put the movie out and made $25 million. So whenever I despair I think, OK, somebody out there somewhere, while we’re sitting right here, somebody out there somewhere is making something cool that we’re going to love, and that keeps me going. The other thing I tell young filmmakers is when you get going and you try to get money, when you’re going into one of those rooms to try and convince somebody to make it, I don’t care who you’re pitching, I don’t care what you’re pitching – it can be about genocide, it can be about child killers, it can be about the worst kind of criminal injustice that you can imagine – but as you’re sort of in the process of telling this story, stop yourself in the middle of a sentence and act like you’re having an epiphany, and say: You know what, at the end of this day, this is a movie about hope.”
– From “State of Cinema” closing address by Steven Soderbergh, 2013 San Francisco International Film Festival