Jonah Peretti Is Right!

“‘I love, love, fucking love sponsored content,’ said news and entertainment reader Erica Olson, adding that when she can tell a corporation is financially behind a piece of writing, she is even more inclined to click on it. ‘First off, it’s cool. That’s not debatable. Second, I don’t find it in any way insulting to my intelligence. In fact, it makes me feel smarter. And third, did I mention that sponsored content is just really fucking cool?’”
The Onion, May 17

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